UNIT 1 TASK 2

PRE Production Documentation

This area within Unit 1 will look at the different aspects of my pre production for the advertisement unit 30. The documentation is as follows:


Treatment

Our advert promotes the energy drink ZEUS Sport.

What defines our product is that it is an all-natural stimulant. It will include ingredients as guana and Caffeine. This will allow our product to differentiate in contrast to other energy drinks. We will be providing the options for individuals to be able to purchase either a can or a bottle depending on their interest. This will insure that our product is able to reach the consumers requirements.

Our target market for Zeus Sport will be mainly focused on individuals who regularly participate in sport or individuals who just want to purchase a drink. We will be targeting to both male and female consumers. The age group that we will be targeting towards is from 13 and older.

The advert will be a realist narrative and will focus on two characters, this being Gift and Daniel. The advertisement will include persuasive techniques; we will do this to insure that we are able to gain the interest of our consumers. We will do this by the use of a slogan or even a jingle. Our group slogan for the product will be “live it longer… the extension energy drink” we have decided to use this as it supports our TV advertising in terms of Gift and Daniel’s performance when consuming either water or Zeus Sport.

The price that we have set for our product is £1.60, the product will appear in many supermarkets. Our decision to air our TV advertising will be on Sky and Sky Sports. The period of time that it will air at 5pm and onwards. Our production will be at an affordable budget, it will consist of only two characters, and we will only be using one camera.

StoryBoard

Beginning of advertisement: 

From this stage the story-board looks onto the individuals drinking the ZEUS energy drink or water and also preparing to run. 

We are now going to look at the storyboard when the actors will then be running after consuming either Water or Zeus Energy Drink as shown below: 

From this stage the last image for our storyboard is the finishing line and one actors overcoming the other one as shown below: 

Moodboard

The mood board focuses mainly on different sports and running, mainly a presentation of a competition. This mainly looks at our theme for the product as it looks into our product and our synopsis in getting one of the characters to be faster than the other.

Logo

Our decided logo is shown below for the group:

Script

For our production our script is very simple as it does not include much speaking or narrative.

Music begins 

Gift and Daniel are preparing to run on the tracks, Gift drinks the water whereas Daniel drinks the Zeus sport energy drink. They take their positions and a countdown to 5 is made, after that the race begins. The race starts with Gift running at a steady speed as daniel, suddenly daniel is overcoming Gift. He reaches the final line and throws his arms up in surprise and delight. While Gift shows his disappointment by placing his hand on his head.

(The product then appears and is moved from the left hand corner to the middle of the table.) 

Narrator: Live it longer .... Zeus the energy drink 

Our script is very simple as we are placing more attention on the imagery and the product itself, using upbeat music to set the tension of the race and drawing users in with the one us of speech to make the advertisement more memorable to the audience. 


Crew
The size of our team is not very big, it consists of four individuals including myself. These individuals are: 

• Henna – Editing, risk assessment, diary log, synopsis, actor profiles, budget plan, recce photos of location and market research
• Bahno – Editing, Treatment, locations, prop list, casting photographs and justifications, storyboard, recce photos of location and market research
• Gift – Actors, Treatment
• Daniel – Actor  

Risk Assessments

For our production we needed to make sure that when recording that we do take care or aware of any risks that could arise and how to overcome them. We did this by insuring that we identified the different hazards as shown above this being our equipment, weather and also the general public.

Hazard	Cause of Harm	Likelihood of Event	Subject to Harm	How  Much Harm	Resolution
Football/ Equipment	Football or equipment on field at the time of shoot	Unlikely, as there will only be two male footballers on the set at the time and the advert consists of stunts which do not require passing or kicking the football to one another.	Footballers, camerawomen and crew members	Minor bump	Make sure the footballers are well behaved at all times.
Weather	Snow, ice, hail, rain or slippery conditions in bad weather	Unlikely, because we are in the British Summer Time season where bad weather is not expected.	Footballers, camerawomen and crew members	Slip, trip, fall, bruises or fracture/sprain	Record when the weather is predicted to be good.
Public	Offenders which are looking for an opportunity to attack us for goods	Unlikely, as we are going to be using Sidney Stringer Academy’s Astro turf as the football field, during school hours, hence it will be safe from intruders and offenders.	Footballers, camerawomen and crew members	Cuts, bruises, knife crime	Try to be in open public places to avoid being the attention of offenders.

Equipment Checklist

Bahno Mirzad and Hennah	Directors for Scene 1,2,3	❒
Gift Daniel	Directors for Scene 4	❒
Bahno Hennah	Camera operator Tripod	❒
Gift & Daniel	Kit (Costumes)	❒
Hennah and Bahno	Props - Football, Cones , Water Bottle, Zeus Energy drink	❒

Production Schedule

Scene	Description
1	Scene 1 – Daniel and gift preparing to take the race (Includes them drinking the water or ZEUS Sport)
2	Scene 2 – The two actors will be running and one will overcome the other.  This will be Daniel who drank the Zeus Sport energy Drink.
3	Scene 3 – Is their reactions to how they respond in either winning or losing.
4	Scene 4 - The product on a white background being brought forward as it slides across the table by someone moving it.

Our Shooting Schedule 

Date	Scene	Description	Actors
18/04/2013	1,2,3,	We recorded the beginning of our production this being Gift and Daniel, starting the race running. We also recorded the running completed and also gift and Daniel reaction when either winning or losing the race. Scene 1 – Daniel and gift preparing to take the race (Includes them drinking the water or ZEUS Sport) Scene 2 – The two actors will be running and one will overcome the other.  This will be Daniel who drank the Zeus Sport energy Drink. Scene 3 – Is their reactions to how they respond in either winning or losing.	Gift Daniel
2/05/2013	1,2,3 & 4	We refilmed scene of our advert as Daniel changed his costume (Shirt from back to blue) We also adjusted our logo so we reshot the advert scenes. On this day we also recorded our final scene this being Number 4 which is just the product on a white background being brought forward as it slides across the table by someone moving it.	Gift Daniel
9/05/2013	1	Position of where Daniel and gift refilmed to insure that they are in the correct position when running.	Gift Daniel

Minutes for Meetings

Meetings                                       Zeus Sport (Initial Ideas/overall decision)

Date                                              08/03/2013

Time                                             10.00 – 11.00     

Location:                                       Room 203           

Head of Meeting:                            Bahno Mirzad & Hennah
               

Confidentiality:                                Public

            

1. Status of upcoming operational Review 

Bahno Mirzad passed out copies of the brief stating the initial ideas within the group for each. Individuals within the group were made clear of what we are aiming to and what the unit consisted of us.

2. Discuss initial ideas gathered as a group/ overall decision

Hennah discussed her initial idea to the group, followed by this gift then explained his idea. Bahno also added in her initial idea. Finally Daniel went through his idea. All ideas were explored with both advantages and disadvantages. 

The chairperson requested a breakdown of how the group will decide on the overall decision and from this point the group selected to use elements from each idea but have the theme sports based. 

Action:    To think of how to expand this theme to one main idea.

3. Make adjustments to what is necessary

As a group we discussed any improvements adjustment needed for the discussion within our group. We identified none so we moved onto setting actions for the next meeting.

Actions:                              

• Hennah - Decide and explore different areas of sports section that we could narrow our overall decision to.
• Bahno - Look at the advantages and disadvantages of the choices that Hennah has looked into.
• Gift - Explore on the name that we should have for a sport themed idea
• Daniel - Think of how the logo within our production should look like after gift provides a name to our group.