Evaluation:
During this unit I was asked to
carry some research into existing advertisements to get an idea of how other
advertisement operates. This also allowed me to develop my understanding the
codes and conventions used within an advertisement. After looking and researching
I joined a group to plan, prepare and produce an advertisement for our product
choice. This being "Zeus Sport" Energy Drink.
The use of this evaluation will outline the benefits, problems and
outcomes of this project. I will also be including some of the feedback gained
from the general public if I were to product a similar product in the future
and how I would aim to do so.
My group worked effectively during the planning process for the
advertisement unit. We as a group separated different tasks between us to
different member of our group. We also made sure that the way we worked allowed
good organisation and we did this by setting out deadlines for our project in
order to get things done but also allow the project meet its overall deadline.
This helped our group as it meant that we were able to produce good quality
work as time had been allocated so that we are able to not rush aspects within
the planning.
In terms of the benefits that came from the use of the use of
planning is that it means that we are able to set things our in advance, it
allowed us to be able to set out a budget, this is so important for use as it
means that we are aware of ways to manage finance and allowed finance to be
sorted out in the different departments so that we are able to not overspend
and lead to financial problems for our advertisement. In addition to that it
means that we as a group became more flexible in spending as we would know how
to spend our money from the limits set out.
One weakness within our planning is that we didn't think much
about the wide range of problems that could arise from the production. For
example in the diary log their is an issue of one team member not being in
therefore meaning that we had to redraft the logo and therefore took up time.
Also mistakes in the filming meant that we had to re-film scenes. This could
have been prevented by setting up an additional factor where this aspects are
too be taken in account. As a group we did not face major problems however
slight hitches as mentioned earlier on. From what happened it did not have a
great impact as our deadlines set allowed us to find a method in keeping up as
the deadline was made to a tight schedule so when this took place within our
planning it did not affect us just allowed us to overcome the issue.
For the production of our advertisement, did not face major
difficulties however there were a few small problems throughout the process.
This being that when recording we had to re-shot some scenes from simple errors
in the costumes used and one individual wearing a different colour top for the
shots. This meant re-shooting which put a strain on the group as it was tedious
to re-shoot however it did not affect our group meeting the overall deadline.
The filming as a group went well in the terms that everyone
pitched in and made it to the recording sessions. The list of equipment for our
pre-production meant that the production was more organised. Within our
recording we insured that we used a wide range of camera angles to express or
establish factors within our advertisement to allow the interest of individuals
to be maintained. We used long shots to establish the atmosphere and setting of
the production, this also helped create the competitive mood we were aiming
for. We also insured that we included mid-shots to insure that the viewers are
able to acknowledge for example the two drinks that the individuals are
drinking. In addition to this the use of close ups also included within our
production to show the emotions of the characters. For our group to be able to
use the different camera angles is a great advantage to our production as it
also means that the use of the camera angles provide more meaning to the advert
we are portraying. This helps our production in being more realistic, we also
insured from our pre production work when looking at the codes and conventions
that we incorporate it within our production. We did this very well as we
insured that as a group we split the roles and divide it so that the recording
could go smoothly. We used our pre production work to help our recording.
Some of the issues within our production did take place, however
we as a group overcame them, some more than others. However we managed to
complete the advertisement. In terms of the production of our advert as a
whole, I would say that it was a great and that we produced it too a good
standard of level.
No comments:
Post a Comment